Remember the Name

If I could change one thing about the Audio and Video and Technology and Film Pathway, it would be the new curriculum name. Formerly Broadcast Video Production, the pathway’s new name has created quite the buzz in both teacher and student circles. I think the word “film” in the curriculum title is not only verbose, but misleading to the course standards. We are not shooting film, we are shooting video. Although instruction can reference cinematic aesthetics that mimic the film industry, we are lacking the celluloid that makes film, well, film. I do like having a reason to showcase film more. Students really enjoy that element of the class. Nevertheless, “BVP” roles off the tongue and has been a recognizable brand, if you will, in the CTE. Audio and Video Technology and Film, truncated to “AVTF,” is still finding its footing in conversation. I do not think it’s a case of re-inventing the wheel as much as it is as putting a fresh set of tires on the car. So, that is a good thing, I guess.